Privacy Protection

I. Name and Address of the Data Controller 

The data controller within the meaning of the General data Protection Regulation (GDPR) and other national data protection laws of the member states, as well as other applicable data protection regulation, is: 

EICHLER GmbH
Unteres Feld 1-3
86932 Pürgen
GERMANY

Tel.: +49 8196 9000-0
Email: info@eichler-service.com 

II. Name and Address of the Data Protection Officer 

The data protection officer of the data controller is: 

Mr. Sebastian Mittelberg
Herriotstraße 3
60528 Frankfurt a.M.
GERMANY

Email: info@eichler-service.com 

III. Gerneral Information on Data Processing 

1. Scope of processing personal data: 
   We process data of our users primarly ony to the extent necessary to provide a functional website and our content and services. The processing of personal data of our users gernerally takes place only with the user's consent. An exception applies in cases where obtaining prior consent is not possible for factual reasons, and the processing of the data is permitted by legal regulations. 
    

2. Legal basis for the processing of personal data:
   Insofar as we obtain consent from the data subject for the processing of personal data, Article 6(1)(a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis. When processing personal data that is necessary for the performance of a contract to shich the data subject is a party, Article 6(1)(b) GDPR serves as the legal basis. This also applies to processing activities that are required to carry out precontractual measures. 

   If the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Article 6(1)(c) GDPR serves as the legal basis. In cases where processing personal data is necessary to protect the vital interests of the data subject or another natural person, Article 6(1)(d) GDPR serves as the legal basis. 

   If processing is necessary for the purpose of legitimate interests pursued by our company or a third party, and the interests, fundamental rights, and freedoms of the data subject do not override the former interest, Article 6(1)(f) GDPR serves as the legal basis for processing.
    

3. Data deletion and retention period:
   The personal data of the data subject will be deleted or blocked as soon as the purpose for storage no longer applies. However, storage may be continued if this is provided for by European or national legislation in Union regulations, laws, or other provisions to shich the data controller is sibject. Data will also be blocked or deleted when the retention period required by the aforementioned regulations expires, unless further retention of the data is necessary for the conclusion or performance of a contract. 

IV. Provision of the Website and Creation of Logfiles 

1. Description and scope of data processing
   Each time our website is accessed, our system automatically collects data and information from the computer system of the requesting device.
   The following data gets collected:
   (1) The IP address of the user
   (2) Date and time of access 
   (3) Websites from which the user's system accesses our website
   (4) Websites that are accessed by the user's system via our website
   The data is also stored in the logfiles of our system. This data is not stored together with other personal data of the user. 
    
2. Legal basis for data processing:
   The legal basis for the temporary storage of the data and logfiles is Article 6(1)(f) of the GDPR.
    

3. Purpose of data processing:
   The temporary storage of the IP address by the system is necessary to enable the delivery of the website to the user's device. For this purpose, the user's IP address must remain stored for the duration of the session. The storage in logfiles is carried out to ensure the functionality of the website. Additionally, the data is used to optimize the website and ensure  the security of our IT systems. The data is not evaluated for marketing purposes in this context. 

   Our legitimate interest in data processing, as per Article 6(1)(f) of the GDPR, lies in these purposes. 
    

4. Duration of storage:
   The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. In the case of data collected for the provision of the website, this occurs when the respective session has ended.

   In the case of data stored in logfiles, this happens after a maximum of seven days. Further storage is possible. In this case, the IP addresses of users are deleted or anonymized, so that an assignment of the requesting client is no longer possible. 
    

5. Right to object and possibility of removal:
   The collection of data for the provision of the website and the storage of data in logfiles is essential for the operation of the website, and therefore, the user has no right to object.

V. Use of Cookies

1. Description and scope of data processing
   Our website uses cookies. Cookies are text files that are stored in the web browser or by the web browser on the user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a distinctive string of characters that allows for the unique identification of the browser when revisiting the website. We use cookies to make our website more user-friendly. Some elements of our website require the user's browser to be identified even after a page change. The following data is stored and transmitted in the cookies: 
   (1) Language settings 
   (2) Items for product inquiry 
   (3) Log-in-information
   (4) Form data
   (5) Current session ID
   Additionally, our website uses cookies that allow for the analysis of users' browsing behavior. In this way, the following data can be transmitted: 
   (1) Entered search terms 
   (2) Frequency of page views
   (3) Use of website functions 
   (4) websites from which the user's system accesses our website
   (5) Websites that are accessed by the user's system via our website
   The data collected in this way is pseudonymized through technical measures. Therefore, the data can no longer be attributed to the requesting user. The data is not stored together with other personal data of the users. When visiting our website, users are informed about the use of cookies for analytical purposes through an information banner and are referred to this privacy policy. There is also a notice on how to prevent the storage of cookies in the browser settings. 
    
2. Legal basis for data protection 
   The legal basis for the processing of personal data using cookies is Atricle 6(1)(f) of the GDPR.
    

3. Purpose of data processing 
   The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. for these functions, it is necessary that the browser is recognized again after a page change. 
   We use cookies for the following applications: 
   (1) Shopping cart/ product inquiry
   (2) Storing language settings
   (3) Performing search queries
   (4) Login and registration
   (5) Providing a simplified inquiry function for logged-in users
   The user data collected by technically necessary cookies is not used to create user profiles. The use of analysis cookies is aimed at improving the quality of our website and its content. 

   Through analysis cookies, we learn how the website is used and can continuously optimize our offering. 
    

4. Google Analytics - Tracking cookie:
   Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and allow an analysis of your use of the website. The information is generated by the cooie about your use of this website (page views, duration of stay, reffering pages, etc.) is usually transmitted to a Google server in the USA and stored there. You can prevent the storage of cookies by adjusting the settings in your browser software; however, we weould like to inform you that in this case, you may not be able to fully use all features of this website. Furthermore, you can prevent the collection of data generated by the cookie related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: tools.google.com/dlpage/gaoptout.
   
   IP Anonymization:
   we have activated theIP anonymization feature on this website. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and then shortened. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide further services related to website usageand internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other data from Google. 

   The storage of Google Analytics cookies is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offerings and iths advertising. 
    

5. Duration of storage, right to object and possibility of removal:
   Cookies are stored on the user's computer and transmitted to our site by the user. Therefore, as a user, you have full control over the use of cookies. Cookies that have already been stored can be deleted at any time. 

VI. Newsletter

1. Description and scope of data processing:
   If you purchase goods or services on our website - or actively sign up for the newsletter - and provide your email address, it may be used by us for sending a newsletter. In this case, the newsletter will only send direct marketing for similar goods or services of our own.
   No data will be shared with third parties in connection with the data processing for the sending of newsletters. The data will only be used for sending the newsletter. 
    
2. Legal basis for data processing:
   The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7(3) of the Germain Unfair Competition Act (UWG). The legal basis for sending the newsletter after registration is Article 6(1)(a) of the GDPR. 
    
3. Purpose of data processing:
   The collection of the user's email address is for the purpose of delivering the newsletter.
    
4. Duration of storage:
   The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. Therefore, the user's email address will be stored as long as the newsletter subscription is active. 
    
5. Right to object and possibility of removal:
   The newsletter subscription can be canceled by the affected user at any time. For this purpose, there is a corresponding link in each newsletter. This also allows the withdrawal of consent for the storage of personal data collected during the registration process. 

VII. Registration

1. Description and scope of data processing:
   On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input form, transmitted to us, and stored. There is no transfer of data to third parties. Following data is collected during the registration process: 
   (1) First name 
   (2) Last name 
   (3) Email address
   At the time of registration, the following data is also stored: 
   (1) The user's IP address 
   (2) Date and time of registration 
   (3) The last two login attempts 
   During the registration process, the user's consent for the processing of this data is obtained. 

    

    

    

    

    

    

    

    

    

    

    

    

    

2. Legal basis for data processing :
   The legal basis for the processing of the data is the user's consent, in accordance with Article 6(1)(a) of the GDPR. 
    
3. Purpose of data processing:
   User registration is required to provide certain content and services on our website. After registration, users have the option to create a customer account and enter shipping and billing addresses. This data is used to simplify inquiries and provide pre-filled forms during the inquiry process. The identification of the user is necessary in individual cases for the correct processing of the inquiry. 
    
4. Duration of storage:
   The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. This applies  o the data collection during the registration process when the registration on our website is canceled or modified. 
    
5. Right to object and possibility of removal:
   As a user, you have the right to cancel your registration at any time. You can also request changes to the data stored about you at any time. 
   Changes to the stored data can be made after logging in under the menu item “My Account > Account > Settings > User Information."
   There is also the option to completely delete your user account. If the data is necessary for the performance of a contract or for carrying out pre-contractual measures, early deletion of the data is only possible if there are no contractual or legal obligations preventing the deletion.

VIII. Contact Form and Email Contact

1. Description and scope of data processing:
   Our website features a contact form that can be used for electronic contact, product inquiries, or seminar registrations. If a user takes advantage of this option, the data entered in the input form is transmitted to us and stored. This data includes: 
   (1) First name 
   (2) Last name 
   (3) Comany name 
   (4) Street, house number
   (5) Postal code, city
   (6) Country
   (7) Email address 
   (8) Phone number 
   At the time of submitting the message, the following data is also stored: 
   (1) The user's IP address
   Your consent for the processing of the data is obtained during the submission process, and a reference tothis privacy policy is provided.
   Alternatively, you can contact us via the provided email address. In this case, the personal data transitted via email is stored. No data is shared with third parties in this context. The data is used solely for processing the conversation. 
    

2. Legal basis for data processing:
   The legal basis for the processing of the data is the user's consent, in accordance with Article 6(1)(a) of the GDPR.

    

   
    

    

    The legal basis for the processing of data transmitted via email is Article 6(1)(f) of the GDPR. If the email contat is aimed at concluding a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. 

    

3. Purpose of data processing:
   The processing of personal data from the input is solely for the purpose of handling the contact request. In the case of contact via email, the legitimate interest in processing the data also applies. 

   The other personal data processed during the submission process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.
    

4. Duration of storage:
   The data will be deleted as sson as they are no longer necessary for the purpose for which they were collected. For the personal data from the input form of the contact form and the data transmitted via email, this will be the case when the respective conversation with the user is concluded. The conversation is considered concluded when it can be inferred from the circumstances that the relevat matter has been fully clarified. 

   The additional personal data collected during the submission process will be deleted no later than seven days after the submission. 
    

5. Right to object and possibility of removal:
   The user has the right to withdraw their consent to the processing of personal data at any time. If the user contacts us via email, they can onject to the storage of their personal data at any time. 
   In such a case, the conversation cannot be continued. To withdraw consent or request deletion, the user can send an informal email to: datenschutz@eichler-service.de 
   All personal data stored during the contact process will be deleted in this case. 

IX. Web Analytics - Google Analytics

1. Scope of personal data processing:
   This website uses the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”, which are text files stored on your computer that allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. 

   The storage of Google Analytics cookies is basedon Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both the website and its advertising. 
   
   IP anonymization:
   We have activated the IP anonymization feature on this webste. As a result, your IP address will be shortened by Google within the members states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide further services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google. 
   
   Browser Plugin

    

    

    

2. Legal basis for the processing of personal data: 
   The legal basis for processing the personal data of users is Article 6(1)(f) of the GDPR.
    
3. Purpose of data processing:
   The processing of users' personal data enables us to analyze the browsing behavior of our users. Through the evaluation of the colleted data, we are able to compile information about the use of the individual components of our website. This helps us continuously improve our website and its user-friendliness. Our legitimate interest in processing the data according to Article 6(1)(f) of the GDPR lies in these purposes. The anonymization of the IP address adequately respects users' interest in protecting their personal data. 
    
4. Duration of storage:
   The data will be deleted as soon as they are no longer needed for our recording purposes. In our case, this is after 26 months. 
    
5. Right to object and removal possibility:
   Cookies are stored on the user's computer and transmitted to our site by the user. Therfore, as a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already stored cookies can be deleted at any time, and this can also be done automatically. If cookies are disabled for our website, some features of the website may no longer be fully available. 
   You can prevent the storage of cookies by adjusting the settings in your browser software; hoever, please note that in this case, you may not be able to use all features of this website to their full extent. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and istalling the browser plugin available at the following link: tools.google.com/dlpage/gaoptout.
   
   Objection to data collection:
   You can prevents the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this website: Deactivate Google Analytics. You can find more information on how Google Analytics handles user data in Google's privacy policy: support.google.com/analytics/answer/6004245.
   
   Contract data processing:
   We have concluded a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.  

X. Other plug-ins and tools

1. Google Maps:
   This site uses Google Maps map service via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. 

    

   To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transmitted to a Google Server in the USA and stored there. The provider of this site has no influence on this data transfer. The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. You can find more information on the handling of user data in Google's privacy policy:

    

    

    

    www.google.de/intl/de/policies/privacy.
    

2. YouTube:
   This website includes at least one plugin from YouTube, a service provided by Google Inc., based in San Bruno, California, USA, for the purpose of displaying videos. As soon as you visit a page of our website that contains a YouTube plugin, a connection to YouTube's servers is established. In doing so, the YouTube server is informed about which specific page of our website you visited to play the video. if you are also logged into your YouTube account, YouTube may associate you browsing behavior directly with your personal profile. You can prevent this association by logging out of your account before visiting the page. For more information about how YouTube collects and uses your data, please refer to their privacy policy at: www.youtube.com.

XI. Rights of the Data Subject

If your personal data is processed, you are considered a data subject within the meaning of the GDPR, and you have the following rights with respect to the controller: 

1. Right of access:
   You have the right to request confirmation from the controller as to whether personal data concerning you is being processed.
   If such processing is taking place, you may request the following information from the controller:   
   (1) The purposes for which the personal data is being processed;
   (2) The categories of personal data being processed; 
   (3) The recipients or categories of recipients to whom your personal data has been or will be disclosed; 
   (4) The planned duration of the storage of your personal data or, if specific details are not possible, the criteria used to determine the storage period;
   (5) The existence of a right to rectification or erasure of your personal data, a right to restriction of processing by the controller, or a right to object to such processing; 
   (6) The existence of a right to lodge a complaint with a supervisory authority;
   (7) Any available information about the origin of the data, if the personal data was not collected from the data subject;
   (8) The existence of automated decision-making, including profiling in accordance with Article 22(1) and (4) GDPR, and - at least in these cases - meaningful information about the logic involved, as well as the significance and intended consequences of such processing for the data subject. 
   You also have the right to request information on whether personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed about the appropriate safeguards pursuant to Article 46 GDPR relating to the transfer.
    
2. Right to rectification:
   You have the right to request rectification and/ or completion from the data controller if the personal data concerning you is incorrect or incomplete. The data controller must make the correction without delay. 
    

3. Right to restriction of processing:
   Under the following conditions, you can request the restriction of processing of your personal data:    
   (1) If you dispute the accurancy of the personal data concerning you, for a period that allows the data controller to verify the accuracy of the data;
   (2) If the processing is unlawful and you object to the deletion of your personal data, requesting instead the restiction of its use;
   (3) If the data controller no longer needs the personal data for processing purposes, but you need it for the establishment, exercise, or defense or legal claims;
   (4) If you have objected to processing under Article 21(1) GDPR and is not yet clear whether the legitimate grounds of the data controller override your reasons. 
   If the processing of your personal data is restricted, these data - except for storage - may ony be processed with your consent, for the establishment, exercise, or defense or legal claims, or to protect the rights of another natural or legal person, or for important public interest reasons in the Union or a Member State. 

   If processing has been restricted under the conditions mentioned above, you will be informed by the data controller before the restriction is lifted. 
    

4. Right to erasure:
   
   a) Obligation to erase
   You can request the data controller to erase your personal data without undue delay, and the data controller is obligated to erase this data without undue delay, if any of the following reasons apply: 
   (1) The personal data concerning you is no longer necessary for the purpose for which it was collected or otherwise processed. 
   (2) You withdraw your consent on which the processing was based according to Article 6(1)(a) or Article 9(2)(a) GDPR, and there is no other legal basis for the processing. 
   (3) You object to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) GDPR. 
   (4) The personal data concerning you has been processed unlawfully.
   (5) The erasure of personal data concerning you is necessary to fulfill a legal obligation under Union law of the Member States to which the controller is subjected. 
   (6) The personal data concerning you have been collected in relation to the offer of information society services referred to in Article 8(1) GDPR.

   
   b) Information to third parties
   If the controller has made the personal data concerning you public and is obligated to erase it pursuant to Article 17(1) GDPR, it shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform data controllers who process the personal data that you, as the data subject, have requested them to erase all links to this personal data or copies or replications of this personal data. 
   
   c) Exceptions
   The right to erasure does not exist if the processing is necessary
   (1) for exercising the right of freedom of expression and information;
   (2) for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subjected or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller
   (3) for reasons of public interest in the area of public health pursuant to Article 9(2)(h),(i) and Article 9(3) GDPR;
   (4)for achiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) GDPR, insofar the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
   (5) for the establishment, exercise or defense of legal claims.
    

5. Right to information:
   If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

   You have the right to be informed by the data controller about these recipients. 
    

6. Right to data portability:
   You have the right t receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controlle without hindrance from the controller to which the personal data has been provided, where
   (1) the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and 
   (2) the processing is carried out by automated means. 

   In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. The freedoms and rights of other persons must not affected by this. 

   The right to data portability does not aplly to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller. 

    

    

    

    

    

    

    

    

    

    

    

    

    

7. Right to object:
   You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you that is based on Article 6(1)(e) or (f) GDPR, including profiling based on those provisions.
   The data controller will no longer process your personal data uness they can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims. 

   If your personal data is preocessed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes, inluding profiling to the extent that it is related to such direct marketing. 

   If you object to processing for direct marketing purposes, your personal data will no longer be processed for those purposes. You also have the option to exercise your right to object in connection with the use of information society services - notwithstanding Directive 2002/58/EC - through automated procedures that use technical specifications.
    

8. Right to withdraw consent:
   You have the right to withdraw your data protection consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on the consent before its withdrawal.
    
9. Automated decision-making, including profiling:
   You have the right not to ne subject to a decision based solely on automated processing, including profiling, that produces legal effects concerning you or similarly significantly affects you. This does not apply the decision: 
   (1) is necessary for the entry into, or performance of, a contract between you and the data controller,
   (2) is authorized by Union or Member State law to which the data controller is subject, and such laws include appropriate measures to safeguard your rights, freedoms, and legitimate interests, or 
   (3) is based on your explicit consent. 
   However, these decisions must not be based on special categories of personal data under Article 9(1) GDPR, unless Article 9(2)(a) of (g) GDPR applies and appropriate measures have been taken to protect the rights, freedoms, and legitimate interests of the data subject.
   In the cases referred to in (1) and (3), the data controller will implement appropriate measures to safeguard your rights, freedoms, and legitimate interests, including at least the right to obtain human intervention from the data controller, to express your point of view, and to contest the decision.
    
10. Right to lodge a complaint with a supervisory authority:
    Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your residence, your place of work, or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.
    The supervisory authority with which the complaint has been lodges will inform the complainant of the progress and outcome of the complaint, includng the possibility of a judicial remedy under Article 78 GDPR.